Coastal Bay Confections is a dollar store candy brand that specializes in affordable candy. The original packaging for the candy had lots of flaws, and me and my partners Tom Hoang and Eduardo Santellano made it our goal to give this candy brand a whole new life. After lots of design drafts and a change in direction in the middle of the way to the final, we made a design that makes the candy fun and enjoyable to look at.
We went for a winter, elf theme, as it matched with the colors of the strawberry candy of the original packaging. We also wanted to add some new flavors to the line other than strawberry, and we also introduced the party box, which not only combines all flavors into one box, but it also further enhanced the idea of reusability and eco-friendly packaging.
The brand also has a new identity, and with that comes a venture into advertising and merchandise, so we created some ideas for that down below.
Assorted Flavor Party Box
Back Design
AD CAMPAIGN
MERCHANDISE
