Dr. Squatch Catalog

Dr. Squatch is a brand that focuses on providing natural ingredient hygiene products to men. The idea for this catalog was to turn their humorous, digital advertising that is generally targeted to young adult men into a paper form that is also digestible for older adult men that may not understand younger humor. This while also maintaining the idea of all natural ingredients with imagery and look of things that are found in nature. This one went through lots of revisions and changes, and overall I’m really happy with how it turned out!